About Roots Group of Companies
From a single cleaning operation to a multi-company group — building better lives across the Netherlands since 2019.
The Roots Group Story
What started as a passion for cleanliness and service excellence has grown into one of Amsterdam's most trusted service groups. Founded by Ch. Mursaleen with nothing but dedication and a vision, Roots Group of Companies began its journey in 2019 with a simple mission: to deliver uncompromising quality in everything we do.
Today, we've expanded into five distinct businesses spanning professional cleaning, facility management, technical services, international food retail, and organic health foods. Each company operates with the same core values that defined our first day: integrity, excellence, and genuine care for our clients and community.
With over 57 dedicated professionals and 100+ satisfied clients across the Netherlands, we continue to grow while staying true to our roots — building better lives, one service at a time.
Milestones That Define Us
Roots Clean Up B.V. Founded
Ch. Mursaleen establishes the first cleaning company in Amsterdam, laying the foundation for the group.
Expansion to Facility Management
Launch of Roots Services B.V., bringing HVAC, electrical, and full facility management to our portfolio.
Arbexo Goes Live
Professional cleaning services expand with Arbexo, now employing 57+ dedicated professionals.
Food Ventures Launch
Uni Foods and Mom's Natural Foods enter the market, bringing global flavors and organic health foods to the Netherlands.
1.1 Million Service Hours
Roots Services B.V. reaches a major milestone, completing over 1.1 million service hours.
Building the Future
Continuing to grow while maintaining our commitment to quality, sustainability, and community.
Meet Our Founder
Chaudhary Mursaleen
Founder & CEO, Roots Group of Companies
With an unwavering vision to create employment opportunities while delivering exceptional service excellence, Chaudhary Mursaleen founded Roots Group of Companies in 2019. His passionate leadership and commitment to quality have been instrumental in transforming a single cleaning operation into a diversified portfolio of five successful businesses now serving hundreds of clients across the Netherlands.
Chaudhary's philosophy centers on integrity, sustainability, and genuine client care. He believes that business success should create positive impact not just for shareholders, but for employees, communities, and the environment we serve.
"Every service we provide, every product we sell, carries our name and reputation. That's why we never compromise on quality. Our clients don't just hire a service — they partner with a team that genuinely cares about their success and their future."
Our Mission
To deliver exceptional services and products that enhance the quality of life for our clients, while creating meaningful employment opportunities and contributing positively to our community and environment.
Our Vision
To become the Netherlands' most trusted and sustainable multi-service group, recognized for quality, innovation, and our positive impact on people's lives — from the spaces they inhabit to the food they enjoy.
What Guides Us Every Day
Integrity
We do what we say and say what we do. Honesty and transparency guide every interaction with our clients and partners.
Excellence
Good enough isn't good enough. We strive for exceptional quality in every service we deliver and every product we create.
Sustainability
Environmental responsibility isn't optional. Every company in our group operates with eco-friendly practices at its core.
Community
We invest in our team, support local initiatives, and believe business success should benefit everyone around us.
Innovation
We embrace new technologies and methods to continuously improve our services and stay ahead of industry standards.
Client Focus
Our clients' needs drive everything we do. We listen, adapt, and deliver solutions that exceed expectations.